Whirl-Mart Ritual Resistance is a participatory experiment. It is art and action. It came into being in 2001 as a response to Adbusters magazines call for foolish action on the first of April. What began as a single happening in Troy, NY has over the course of a year evolved into a ritual activity that is performed across the U.S., and known around the world. It is a ritual during which a group gathers and silently pushes empty carts through the aisles of a superstore. Whirl-Mart utilizes tactics of occupation and reclamation of private consumer-dominated space for the purpose of creating a symbolic spectacle.


This movie is part of the collection: Community Video

Director: andrew lynn
Producer: andrew lynn
Production Company: breathingplanet
Sponsor: Whirl-Mart International
Audio/Visual: sound, color
Keywords: Whirl-Mart; culture jamming; shopping consumerism

Creative Commons license: Attribution-NonCommercial-ShareAlike

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whirlers everywhere